A Short and Simple Guide to SEO
I’m sure that as a business in this digital age, you will have heard the term Search Engine Optimisation (SEO) floating around. It’s something that is talked about so much, yet is often foreign territory to a lot of business owners.
We recognise the importance for you to understand how your business can succeed, and so we wanted to do a short breakdown of Search Engine Optimisation (SEO): What it is, how it’s used, and the benefits it can provide for you.
SO, WHAT ACTUALLY IS SEO?
SEO stands for Search Engine Optimisation. This simply means optimising your website, content, or social media pages so that they rank higher in search engines. By doing this, it helps you to appear on the first pages of the likes of Google, Yahoo and Bing, ultimately driving a lot more traffic.
HOW IS SEO USED?
SEO is used with the purpose of increasing the amount of visitors to a page, usually a website. It’s done through use of specific keywords or phrases. This means picking certain words that are particularly relevant to your brand, and considering the various search terms that could be used by somebody looking for your services. Once these have been chosen, all content throughout the website is optimised to include these keywords and phrases, in order to give the website the best chance of reaching a top position on search engines.
WHAT ARE THE BENEFITS OF SEO?
In the digital world, SEO is arguably an essential tool for online success for a business. Without it, you could miss out on reaching a mass audience. It’s a proven fact that when people search for something online, they often don’t look any further than the first page, and a lot of the time, focus on the top three results. This is because they are viewed as being the most reliable. So, optimising your website with SEO increases the chances of it ranking in this position, and ultimately receiving the most visitors.
Not only are top search engine rankings a key benefit of SEO, but optimising your site also ensures great content, and relevance to the type of audience you are trying to reach. This provides great value to your customers, and provides a positive representation of your brand.
GENERATING RESULTS WITH SEO…
So we’ve given you a little insight into what SEO can do for your business. However, we thought you might like to know what kind of results we provide to our customers. Recently, we began working with a Wigan based company called DT Bodyworks. The client wanted his new website to gain a stronger presence online as well as receive more visitors.
We took this information onboard and offered DT Bodyworks our Google SEO package. Through the work we have done, the website now ranks on the first page of Google for each one of his chosen keyphrases. Not only this, the client has seen a 1349% increase in enquiries through the contact form alone, once the website had reached these positions. These results have made a significant improvement to the company’s online success, and they are extremely happy with the outcome.