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Park Manor, Victoria Park, Knutsford Rd, Warrington WA4 1DQ, UK
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Farm School of Motoring

About the client

Farm school of motoring have been established since 1985 and are the longest practicing independent driving school in the Halton area. Their experience of teaching students to drive combined with dual controlled vehicles provides their customers with a safe, relaxed atmosphere in which to learn. Their team of driving instructors in Widnes are all fully CRB checked for your added peace of mind.

Platform

WordPress

About the client

Farm school of motoring have been established since 1985 and are the longest practicing independent driving school in the Halton area. Their experience of teaching students to drive combined with dual controlled vehicles provides their customers with a safe, relaxed atmosphere in which to learn. Their team of driving instructors in Widnes are all fully CRB checked for your added peace of mind.

Platform

WordPress

What We Did

Web Design

The design team at Vision51 created a very user friendly website using design techniques and the clients own images of clients that have previously passed and also the vehicles with the team to build a true digital shop window that represented the work of Farm school of motoring in the truest form. The user experience is consistently leading the website's potential customers through a funnel to an eventual form of contact. Ensuring they find the right information that they need instantly. Reducing the amount of clicks necessary through the sales funnel.

Content Marketing

Content was a vital part of this project due to the varied audience type and demographic. How the team tackled this was to research audience sets, market, language and purchasing behaviours. We then created content in its own specific house and landing page to ensure the wording sat well within that particular page and to engage.

Social Media Marketing

Facebook plays a huge part in engaging with your customers, we built an engagement strategy. Beneficial for the overall strategy on the search engines but also for increasing general brand awareness on Facebook ensuring the businesses digital approachability.

SEO

Search Engine Optimisation is a common practise we undertake here at Vision51 and we are becoming widely appreciated and known for the results we are generating for our clients online. Farm school of motoring is no exception to this. As a team, we sat and established key competition in the area, target audience research along with what the team at Farm school of motoring was currently doing to put in a strategy based on 6-12 months of on and off site optimisation.