At Vision 51 LTD HQ we know the importance of having a strong content marketing strategy in place for ANY business. Even if your website is just your shop window. Hollybank Cattery and Kennels as a family business operating in a highly competitive industry and area so content plays even more of a vital part in their content marketing strategy. As a well established business already this put Hollybank Cattery and Kennels in a strong position to be thought and opinion leaders on animal welfare. Ensuring the content was extremely warm, informative whilst also remaining personable.
We designed a fully responsive WordPress website that would allow the team at Hollybank Cattery and Kennels to easily maneuver across the site allowing them to make changes as and when required. Chris and his team wanted to showcase the facilities at Hollybank Cattery and Kennels and upload images quickly and easily when animals had been to stay. Allowing the end user enough information to allow them to make a purchasing decision online that their loved family pet would be in say hands when staying here.
The cattery and kennel industry is one of the most competitive industries in the country. To ensure the best form of lead generation for Chris and the team at Hollybank Cattery and Kennels we researched the audience based on current clientele, area and demographic. This then led our marketing team at Vision51 to a set of keyphrases and a content plan where developed to ensure we had a copy of the appeal to new users in the market looking for their perfect boarding for a loved family pet.
Dealing with Danny has been excellent he has done everything he said he would we had been with another organisation who only wanted more and more money for everything without any feed back. with Danny you know upfront all costs with plenty of help. We now have a professional website doing what it should generate interest. Would highly recommend without hesitation.
