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Park Manor, Victoria Park, Knutsford Rd, Warrington WA4 1DQ, UK
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Manor Grove B&B

About the client

The Manor Grove B&B is a luxury hotel based in Blackpool. The business opened its doors many years ago and is located right in the centre of Blackpool just behind the Winter Gardens so all the best attractions and landmarks are on your doorstep. Despite being right in the centre of the action, The Manor Grove is still a quiet and cosy place to stay.

Platform

WordPress

About the client

The Manor Grove B&B is a luxury hotel based in Blackpool. The business opened its doors many years ago and is located right in the centre of Blackpool just behind the Winter Gardens so all the best attractions and landmarks are on your doorstep. Despite being right in the centre of the action, The Manor Grove is still a quiet and cosy place to stay.

Platform

WordPress

What We Did

Content Marketing

Content was a vital part of this project due to the varied audience type and demographic. How the team tackled this was to research audience sets, market, language and purchasing behaviours. We then created content in its own specific house and landing page to ensure the wording sat well within that particular page and to engage.

Web Design

The Manor Grove Blackpool, approached the team at Vision51 to conduct a refresh of their old website, to make it both more user–friendly for visitors, but also more user-friendly for the owners to update. In our opinion, all hotel, B&B, and accommodation websites need a handful of crucial components to make them successful: Responsive, mobile-friendly design for people using gadgets like smartphones and tablets Search Engine Optimisation best practices adopted from the beginning of the project Simple to use software that allows the owner to easily change text and images on the website A good description of the accommodation and what’s included Pictures of the hotel — because one picture says more than a thousand words Good contact and location information Clear pricing Online booking option The Manor Grove website fell short on a few of these aspects, namely the ease with which the site could be updated by the owners, and the booking system. We created a design that works very well on all mobile gadgets and performs really well in spite of the heavy use of images — which are an essential aspect of showcasing the house. We integrated their excellent TripAdvisor data and chosen booking system.

SEO

Search Engine Optimisation is a common practise we undertake here at Vision51 and we are becoming widely appreciated and known for the results we are generating for our clients online. The Manor Grove is no exception to this. As a team, we sat and established key competition in the area, target audience research along with what the team at The Manor Grove was currently doing to put in a strategy based on 6-12 months of on and off site optimisation.

Client Testimonial

“I would just like to say we are very impressed with the help from Natalie and Danny. When we moved into our hotel we had just taken over all services from old owners. We were getting ripped off badly by an old company but then I got a call from Danny telling me about his service. We invited him to our hotel to talk it over more and were very impressed that we signed up there and then. There is nothing his team can not do and we are very grateful for all the help and advice. We would highly recommend.”

Thank you