Remember when Google brought continuous scrolling to Search on desktop, back in December 2022? Well, now the company has reversed that decision, and ditched continuous scrolling in favor of pagination.
The news comes via Search Engine Land, who spoke to a Google spokesperson, reporting that continuous scrolling in search results will be gone starting June 25. The same thing will happen to mobile search results in the “coming months.”
After we have just checked, it is officially gone!
According to Google, the change is about being able to serve results faster on more searches, instead of automatically loading results that haven’t been requested. The company also said that continuous scrolling didn’t lead to “significantly higher” user satisfaction with Google Search.
