We live in a generation of avid mobile phone users. The volume of people who rely on their smartphones each and every day means that you have no choice but to alter your marketing techniques to appeal to this audience. Without being able to successfully reach mobile phone users, you could end up losing potential customers.
As a digital marketing company, we are aware of how important it is to ensure that you are catering to every demographic of your audience and allowing them to reach you easily. Nowadays, when people want to find something out or look for a particular service or product, they will search online using their mobile phones. So, here are a few ways to ensure that your target audience can have easy access to your business online when doing this.
Having a responsive website
This is arguably the most important thing when it comes to ensuring that you appeal to mobile users. A responsive website essentially means that it is mobile-friendly. Unless a site is coded to be responsive, it will not function properly on mobile devices but instead, only desktops. Being responsive basically allows your website to adapt to different screen sizes so that it functions properly from any device, keeping the design looking good and ensuring that it is easy to use rather than mobile users having to scroll around a lot and zoom in and out to read text. Research shows that you have approximately three seconds to engage someone when they click on your website. Therefore, if your site isn’t adapted to work on a mobile device and it looks poor quality or is too difficult to use and taking too long to load properly, visitors will click straight off it and look elsewhere.
Don’t fall behind competitors
It is getting less and less common now for any type of company not to have altered their marketing strategy to target and adapt to a mobile audience. Therefore, you need to keep up with this so that your competitors aren’t ahead of you and that there isn’t any risk of your target audience turning to them instead of you if they are dissatisfied with things such as the accessibility of your website.
Targeted marketing campaigns
No matter what type of company you are, you will have most likely tried particular marketing strategies, such as email campaigns to social media adverts. As with your website, you still must ensure that these things are mobile-friendly and easy to use for those viewing on smartphones. For example, when you build an email campaign, there is an option to make it responsive, meaning that if it is opened on a device other than a desktop such as a smartphone or tablet, the content, text and any images will alter to fit the screen and make it easy to view. Quite often, this will load the content up quicker, too, which is another way to grab their attention quickly.
To find out more or if you would like our help with improving your digital marketing strategy to appeal to a mobile audience, simply get in touch with us via our contact page and we will be more than happy to help!