Case Study: Newton le Willows Blinds & Curtains
Over the past 10 months, we have been working with a local client called Newton le Willows Blinds & Curtains. Our aim has been to help them achieve a better online presence as well as heed the benefits of using online platforms as a way of marketing to their target audience. As these are two areas we specialise in the most, it’s been fantastic for us to really get to grips with what their goals are as a business, and creating a plan of how we are going to make these more reachable and eventually turn them into a reality. It’s great for us to now see the results from some of the strategic work we have done with them and to see them thrive through their website and social media channels.
Here’s a little bit more about Newton le Willows Blinds & Curtains and how they’ve benefited from their help over the past year.
ABOUT NEWTON LE WILLOWS BLINDS & CURTAINS
Newton le Willows Blinds & Curtains are based in the North West covering areas including Newton le Willows, Warrington, Wigan, Preston, Runcorn, and Northwich. They provide a wide variety of blinds, curtains, canopies and awnings all made-to-measure as well as a cleaning and repairs service. From motorised to venetian blinds, there’s not much they don’t have on offer, and as a business they ensure that every client is fully satisfied with the perfect outcome and tailor made fit.
WHY THEY NEEDED OUR HELP
For many small businesses like Newton le Willows Blinds & Curtains, it can often be quite tricky getting the word out about what they do, and finding a way to reach their target audience. However, with the digital world now constantly evolving and becoming more and more popular, it is our job at Vision 51 to make more and more businesses just like these become aware of the various ways they can create an online presence and reach customers in this new and successful way.
To help Newton le Willows Blinds & Curtains reach their goals, we have been working with them to give their website a little boost and ensure that it is attracting the right people, and we’ve also done a bit of social media advertising for them. All of this has generated great results in directing new customers to the business and they are receiving new enquiries daily.
THE RESULTS SO FAR
As we briefly mentioned above, our main focus with them has been to boost their website and generate sales through use of social media advertising. We did this by rebranding their whole website and conducting Search Engine Optimisation (SEO), a strategy used to make websites rank higher on search engines when the selected keywords or phrases are used. These are words or phrases associated with the business and that people would typically use when looking for the services they provide. Through this we achieved first page rankings for national keyphrase optimisation, and the amount of unique visitors to the site increased by 3,338%.
As a result of both the SEO on their website and the social media marketing we did through their Facebook page, online sales through these have increased by 178%. As well as this, there has also been a 291% increase in user engagement across all of their social media platforms.
Throughout every single one of our clients’ journey, it’s very important to us that we remain in regular contact and keep them involved as much as they want or need to be. This goes from hearing what they want to achieve, to keeping them up to date with the plan of action, to hearing what their thoughts are on the service so far. We spoke to John Sandells of Newton le Willows Blinds & Curtains to see what he had to say about the way we’ve helped the business up to now.
“Vision 51 are an excellent company to work with, unlike the previous Web Design company we went to for help, as they were just trying to sell us products that we didn’t require and that created no real benefit for our business.
Vision 51 will move your company forward. Nothing is ever too much trouble and any issues that arise are resolved promptly. Danny, who manages our account, is always on hand to help.”
It’s really great for us to hear back from happy clients and see results like these as it emphasises that the work we do for them is proving to be successful and producing the desired outcome. If you’d like to achieve great results like Newton le Willows Blinds & Curtains, get in touch with us today to see how we can help you.