Over the last decade, social media has done nothing but grow and grow, and it is certainly showing no signs of slowing down. These platforms are constantly evolving, and are used by millions of people each and every year. We all use various social media platforms in our own time and at our own leisure, however it is not just limited to personal use. In fact, you will now find that lots of businesses of all kinds have found huge amounts of success through these platforms, and it is the perfect way to grow your business and advertise your products and services to the right target audience.
Running a social media page for your business and knowing how to create ads and campaigns can be difficult if it is not something you are familiar with. However, that’s why there are companies such as ourselves here to help you and get your business out there with social media.
It’s cheap and cost effective advertising
All social media platforms are completely free to use, which is why we really encourage that you take advantage of this fantastic opportunity to push your business out into a wider audience. Although it is free to use, you can actually pay for advertising, however this budget is entirely set by yourself and is very cheap in comparison to other marketing techniques. Furthermore, although it costs less to advertise your business this way, quite often you will find that it is more effective and generates better results!
Engaging with your target audience
One of the things social media is best at, is pushing your business out to the right people. There are all sorts of different tools and targeting techniques you can use to reach out to the people who are going to be interested in your business and what you have to offer. Furthermore, it is a great way to engage with these people and build a relationship with your audience. Most people use social media. This means that whatever kind of business you are, whether it’s B2B or B2C, you will find that a huge chunk of your target audience are active and present on social media.
Although you can pay to advertise your business on social media, you can still make the most of free features to help you push your business out to the right people. Take Twitter for example, you can used the advanced search (which is free) to look for tweets about particular topics, involving chosen keywords and from whatever location you like. This is a fantastic way to target the right people and speak to them. Furthermore, you can also have discussions on LinkedIn which gives you the opportunity to network with like-minded business specialists and share thoughts and ideas.
On Facebook, you can pay to set up adverts for your business. This can advertise whatever you like, whether that’s just your business itself to spread more word of mouth and let more people know what you have to offer, or to advertise new products and services in order to drive sales. With these paid Facebook ads, there are very specific targeting tools that enable you to filter who your ad gets shown to. Therefore, only your target audience and people who are actually likely to be interested will see this in their news feed.
Boosting brand awareness
With such a high percentage of people using social media, this makes it the perfect place to get your business out there and let people know what you do. Not only is social media great for businesses to engage with existing customers, but it also allows hundreds and even thousands of new people to discover your brand and become invested in it.
Being active on social media also gives your brand some personality, and makes it feel more ‘human’ to consumers, as they can actually reach out and talk to you rather than just feel like they are being sold products on a website. This allows you to translate brand values as well as build a great relationship with your audience.
For more information and advice or if you would like us to help you get your business out there with our social media advertising specialists, simply get in touch with us via our contact page and we will be more than happy to help!