How Well Do You Know Your Audience?
As a business focused on helping customers to digitally advertise their business, it got us thinking, how well do you know your audience? Without understanding who your audience are and what appeals to them, it is impossible to ensure that you are marketing to them in the right way and targeting them with the appropriate approach, as well as content. It may be the case that the vast majority of your audience are of a certain demographic, which makes it easier to pinpoint common struggles and interests, and allows you to work out the best way to be marketing your business to them.
In digital marketing, there are all sorts of effective methods and platforms to advertise your business and generate the best results.To help you in understanding this, we thought we’d explain a few ways you can reach out to your target demographic, and how certain techniques and platforms may differ to others.
Have you considered using social media?
One very effective platform you can use to boost your business, is social media. Although social media is now a universal thing, certain demographics are more inclined to use it and spend a lot more time on it than others. Furthermore, different types of people use social media for different things, and so it is down to you to understand just how much and what your audience use social media for. As a result, you will be able to ensure that you are targeting them on the right platforms and in the right ways. There are various social media platforms available, including Facebook, Instagram, Twitter, LinkedIn and Snapchat, so again this allows you to break things down and focus on particular areas. LinkedIn is a lot more business focused, whereas other platforms such as Facebook and Twitter are often used for personal use as well as business, which is great if you are a B2C business.
Facebook is a particularly effective social media platform to engage your audience. This is down to its unique and specific targeting settings, that you can use to ensure that your ads and content are going out to the right people. Perhaps you are a fashion brand, and you want to market your products to females between the ages of 18-30, or on the other hand, you could be a wedding company who want to target men and women that have recently got engaged. Facebook has the tools to allow you to do this, and as a result enables you to really understand who your target audience are and what you’re looking for.
Are they interested in content?
Perhaps your business is product based as opposed to service based, and you want to advertise your products effectively and with a great selling point. You have to consider exactly what it is about your product that is going to make your target audience interested, and grab their attention and make them want to buy it. Sometimes, a short and sweet bullet-pointed list of features and uses will be more likely to engage them. Furthermore, you may be providing a service, that people will want to know more information about. This all comes down to understanding your audience, knowing what they are interested in, and what is going to appeal to them most.
What platforms are the most likely to engage them?
As we have established, different demographics of people would be more inclined to engage with your business on certain platforms than others. There are all sorts of ways you can reach out to your target audience with digital marketing, and some of these platforms include: social media, email marketing, and your website and online content. If you discover that most of your target audience gravitate to one platform more than the others, you can make this your focus.
For example, perhaps you get most of your leads through email marketing. If this is the case, you can invest more time and effort into sending them emails with engaging subjects, strong but light content, and a powerful call to action. On the other hand, maybe a lot of your potential customers spend a lot of their time on Facebook. This is a great way to reach out to your target audience, and especially with the unique targeting tools available to design the perfect ad to engage people who are interested.
Is your business visible online?
You will probably find that a lot of your potential customers search for certain keywords or phrases on search engines (such as Google, Yahoo and Bing) and so if this is the case, it should be a priority for you to ensure that you are appearing as close to the top of these search results as possible. It is a fact that the majority of us don’t look past the first three results on search engines, so you want to ensure that you are getting as much website traffic as possible. With methods and tools such as SEO (Search Engine Optimisation) available, it makes increasing web traffic and generating leads a whole lot easier. SEO basically optimises your website and all of its content to ensure that the quality is second to none and your website is ranking at the top of search engine results. This includes strengthening quality of content and incorporating those key words and phrases as much as possible throughout the site.
Here at Vision 51, we have experienced members of the team that specialise in all of these marketing techniques, and that can help you to market your business in the right way and to the right audience. If this is something you would like to know more about or you think we could help you, simply get in touch with us via our contact page.