Social Media: How Can it Boost My Business?
A lot of business owners tend to be completely unaware of the countless opportunities that social media can provide for growth. Whether it’s building a larger audience, increasing your online presence, or simply strengthening what you stand for as a company, there are so many ways in which social media can boost your business.
Here are a couple that we think stand out…
Although at first you may be thinking, ‘how?’, social media can be a great tool for boosting sales. Not only that, but it can be done at minimal cost. With paid advertising options on platforms such as Facebook, Twitter and LinkedIn, you can promote your business and products to a very specifically targeted audience. This means selecting certain individuals or groups of people who may be interested in your products and services. These people are ‘targeted’ through many things, such as the area they live in, their age, annual income, and they can even be found through factors such as how many cars are in their household!
Furthermore, it is completely your choice how much money you spend when advertising on social media. By setting your own budget and targeting the right people, you can advertise to an audience that will invest in your business and become loyal customers.
CONNECTING WITH YOUR CUSTOMERS
Some businesses can appear quite robotic, and lack a human connection with their audience. This is only one example of how social media can really turn your business around. By building these online profiles, you create a space to communicate with your new and existing customers in a very convenient and easily accessible manor. The average person spends around six hours a day on social media, and so having a presence on here can really help to connect with your audience.
Not only this, but social media allows you to join in with industry related conversations, as well as offer help and support to your customers should they have any questions or concerns. Brands who create this sort of relationship with their audience tend to be more successful in terms of customer loyalty.
ATTRACTING A LARGER AUDIENCE
Similarly to the previous point, social media can be the perfect way to grow your audience. With effective targeting techniques and networking, you can reach out to the right people and inform them about your services. This gives the ideal opportunity for brand exposure as it means making yourself known to people who otherwise wouldn’t have been aware of your services.
STANDING OUT AGAINST COMPETITORS
If there’s one thing that’s for sure, your competitors are on social media. Without putting your business out there, you’re allowing them to steal customers from you and it means they always remain one step ahead. The digital world is constantly evolving, and social media is now a huge part of this. It’s important to monitor exactly what your competitors are doing on here, and think of what you can do to stand out. This way, you can put your business at an advantage and ensure that you’re never falling behind your competitors.
HOW IT WORKED FOR OUR CUSTOMERS
Advertising on social media isn’t limited to any one particular type of business. In fact, there are so many different types of advertising campaigns available, that it means being able to promote your business in the most valuable and effective way possible, no matter how unique it is.
One example of this is a Facebook campaign we are about to create for our client, Indulge Catering. This business has recently moved from Cheshire to Edinburgh, and so needs to build up a whole new audience in the area it is now situated. Because of this, we are going to build a Facebook Brand Awareness Campaign that includes an offer. The purpose of this is to raise awareness of the business in the new area it has moved to, as well as encourage people to purchase products by redeeming an offer.
Indulge Catering wants a big push on advertising for catering events such as birthdays, Christmas office parties and special occasions, and so we will be using this to select more effective targeting and ensure that the campaign is advertised to the most relevant audience.
To coincide with the build of this campaign, we have rebranded all of the Indulge Catering social media, both visually and in terms of content, so that everything will remain consistent throughout the advertising we are going to be doing, and the business will be conveying one consistent brand message.
At Vision Marketing, we offer a range of social media services, as well as help and advice. If you’d like to learn a little more about how social media really can boost your business, don’t hesitate to get in touch with us.