Did you know the way your website is designed can determine how a customer interacts with your business? The easier it is to use and the more useful information there is available, the longer they will spend on there and the more likely they are to take the actions that you want them to, which depending on the type of business you are, may mean buying a product or booking a slot with you. The key to getting this right is knowing your audience.
THE IMPORTANCE OF YOUR WEBSITE
As a business owner, it’s really important to understand what a big role your website has to play in gaining customers, marketing your brand, and generating revenue. With that being said, you want to make your website as good as it possibly can be. This means being easy to use, appealing to your audience, and making their desired actions clear and simple to follow with minimal clicks required.
A lot of people may come into contact with your business for the first time via your website. The internet now tends to be the place people turn to for their every needs, and so when someone is looking for the kind of services you provide, they will most likely search online. Therefore, it’s important that your business is visible here, and not only that, but your website is appealing to your target audience.
MAKE IT REAL
Generally, people are more inclined to buy from people. This means that your website needs to be people friendly – you don’t want it to feel all robotic and over technical. Make it as human like as possible, with your own touch and personalised feel. For example, a good way to do this is to talk in simple terms and not cram too many words on each page, sometimes it works better when the site is more visual. To add to this and also make it feel more personal and human-like, you could perhaps have a few pictures of your team or existing clients and case studies throughout the site. This can make the audience feel more connected to you, and furthermore you can even add in a feature of live chat, where people visiting your website can actually talk to a member of your team and ask any questions that they may have.
IT’S ALL ABOUT TRUST
In order to get anything from potential customers visiting your website, you have to make them trust you. Now this can be established partly by the point we mentioned above, as it really helps when people feel that they’re actually buying from people and not just a robot-like website. Another way to install trust is through things like case studies, or just general evidence of work you’ve done and feedback from previous customers so that they know you’re reliable and capable of doing a great job.
SOMETIMES LESS IS MORE
Don’t go into too much complicated detail. It can be easy to get carried away and fill each page with information all in technical terms of what kind of work you cover and what it means. This makes sense to you, however may be completely foreign to your target audience. Just include the key points and put everything in simple terms; say it how the customer wants to hear it, but also how they would understand it best. Furthermore, put yourself in their shoes. What do they want to know?
EASY TO NAVIGATE
Having a website that’s easy to navigate is key to improving customer experience. Things need to be quick and easy to find, people dont want to spend ages searching through and clicking from page to page to finally get to the bit of information they need. Make it clear and keep it simple.
One of the most important things about having a good website is that it needs to be visually appealing and translate your brand. A customer needs to click on your website and see that it immediately stands out from the rest and conveys your brand well. Whether it’s through good choice of font, icons, how things are displayed, or even high quality photos. All things like this improve the user experience and make them want to stay and look at more.