The catering industry is one of the most competitive industries in the country. To ensure the best form of lead generation for Jonny and the team at JEM Catering we researched the audience based on current clientele, area and demographic. This then led our marketing team at Vision51 to a set of keyphrases and a content plan where developed to ensure we had a copy of the appeal to new users in the market looking for that perfectly catered event.
JEM Catering as a brand is an extremely sleek, high end and family operated business working in a hugely competitive area, Cheshire. Based on a competitor analysis and thorough examination of the business process and practises we create a 12 month blog/content strategy that would see topics such as Christmas corporate catering, wedding season, and many more.
We designed a fully responsive website that would allow Jonny to showcase his famous produce and catering images online. Alongside a custom running order and uploading facility that took the manual element out of the process for the team at JEM Catering. This was a necessity due to ever changing markets, seasons and menus.
